04Feb

Leading the Formation

For as long as I can remember I have always been a girls girl. I never had the desire to be one of the boys. Anyone who knows me or is familiar with my brand is aware of my outspoken beliefs on women supporting and empowering one another. I formed such strong beliefs on this topic when I embarked on my journey as a rapper.

 

As I established a name for myself in a male dominated genre of music, I encountered a lot of sexism. I’ve been told so many negative things, by men specifically. Some of those things include: women don’t make it in rap so you’re wasting your time, you need to ditch the feminist message in your music because it does not appeal to men, and you would have made it already if you were light skin and sexier. Hearing these things never broke my spirit. It fueled me to work harder to prove them wrong and made my skin tough. I never succumb to the narrow-minded opinions of others. I am confident enough to embrace what makes me unique and carve my own lane in the process. 

 

As I began to gain credibility as a recording artist, I noticed a trend that didn’t sit well with me. I would meet women on the scene all the time and they would say they are all about women empowerment and supporting their fellow woman but their actions never matched up to the hype of their words. I never saw a significant amount of women attending my shows, promoting my music, or purchasing my products even after telling me they were fans of my work and singing my praises. I would see these same women go above and beyond for the men in their lives. They would support and promote their male friends, family, boyfriends, boy toys, and prospects with such passion and persistency. I started to wonder, why were these same women not giving their fellow woman that same love? 

 

I started aggressively challenging (and checking) women by asking the hard hitting questions: When was the last time you went to an event to support another woman? When was the last time you supported a female entreprenuer by buying her product or promoting it? Do you ever take action to support other women wholeheartedly? Having to ask those questions made me angry because I knew the painful truth. I would rant about it on social networks and make myself look like a bitter angry feminist who hated men and resented women for supporting those men. Nothing good comes from social network rants, I’ve learned. Even though what I was saying was factual, my harsh and blunt approach only alienated my female audience. It made them feel judged. I have decided to take a new approach. Lead by example. If I show women the right way to support each other by the way I live my life, that will inspire them to get in formation.

 

I go to at least 1 event per month to support other female creatives. Women encounter a lot of obstacles trying to build their brands so I purchase and promote their products and gladly give them my business. My website that you are on right now was designed by a female graphic designer named Vanatei. She also runs VanateiCosmetics.com and her Countess color matte lipstick is my favorite. Whenever someone compliments me when I wear it, I use it as an opportunity to promote her. I know a comedian named Ariel Leaty and I attend her comedy shows and show my support. I know a writer named Nuru Subira who published her first book of poems Fly, Blackbird and I purchased it on amazon. I can go on and on with all the talented female entrepreneurs I know and go out my way to support so…

 

C’mon ladies, now lets get in formation.

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